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King of Prism: PRIDE the HERO Anime Film's Announcement Video Posted
posted on by Egan Loo
Avex Pictures began streaming the video that announced King of Prism: PRIDE the HERO, the new anime film that follows the Pretty Rhythm spinoff film KING OF PRISM by PrettyRhythm.
The video notes that the new film will open at Tokyo's Shinjuku Wald 9 and other theaters next June. It also teases that the songs of the Over The Rainbow unit's songwriter Kōji can no longer be sung, and that Edel Rose training school faces a threat to its existence.
The KING OF PRISM by PrettyRhythm film premiered in Japan on January 9, and was a spinoff of the Pretty Rhythm franchise that centered on the boys unit "Over the Rainbow." Masakazu Hishida (various Pretty Rhythm TV anime series) directed the film at Tatsunoko Production with a script by Jou Aoba (Pretty Rhythm Aurora Dream storyboard). Yoshihiro Otobe (Pretty Rhythm Rainbow Live) served as the CG director, and Mai Matsuura (Pretty Rhythm All Star Selection) was credited with the original character plan and design.
The film initially launched in 14 theaters, but after its popularity spread the film eventually opened in more than 130 theaters, selling about 460,000 tickets for about 800 million yen (about US$7.8 million). The film also received 4DX screenings alongside conventional screenings in June.
The film's Japanese Blu-ray Disc and DVD shipped on June 17 with a new short anime, and the releases ranked at #1 for both Oricon's weekly animation DVD and Blu-ray Disc rankings in their first week.
Toy maker Takara Tomy and game developer syn Sophia launched the Pretty Rhythm franchise with the 2010 arcade game Pretty Rhythm Mini-Skirt. The arcade games are targeted toward elementary school girls. The stories center around aspiring idols who compete in Prism Shows, a new kind of event that combines skating, dancing, singing, and fashion. The franchise has inspired four television anime series, three anime films, and the PriPara successor franchise.
